MINI.CA

Campaign Description

We wanted to engage people visiting MINI Canada’s holiday landing page with a little sneak peek at the yet-to-be-released 2007 MINI. Visitors were encouraged to shake the MINI snow globe to try and get a clear look at the new car.  And with every shake, they were rewarded with a number of unexpected treats, but never a totally clear view of the car, of course. The landing page helped to pique interest in the new car and got people to sign up for more information.


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