Campaign Description

With Jig-A-Loo, we had a revolutionary new product with thousands of household uses. We needed to demonstrate what it did, but didn’t want to put consumers to sleep. In addition, the budget was small and we needed to make some noise.

It started with the promise that, “Jig-A-Loo Makes the World Run Smoother.” A bold statement from a little-known product from Quebec. We knew we needed to be clear that it was a lubricant and water repellent. The rest was just fun.

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