Campaign Description

"I Have an Idea" is a website and archive for the advertising community. It is perhaps most famous (or infamous) for sponsoring the event in Toronto that got Neil French into such hot water.  The site itself is a forum where people can see work, read interviews with top creative, and most importantly, post their opinions on the good, the bad, and the ugly of all things advertising.

Three separate spots to promote the site were produced and posted on its home page. These spots reached over 50,000 creative professionals in the first 30 days; plus they were forwarded and re-posted on countless blogs and forums. As a result of the campaign, submissions of work to the site skyrocketed, particularly from international agencies.