GETALITTLEPARIS.COM




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Campaign Description

Eurostar was launching its high speed rail line between London and Paris and wanted to excite agents with the notion of Paris as a convenient day trip from London. The train, speeding at 186 mph, cuts the travel time to just over 2 hours -- giving travelers the opportunity to "Get A Little Paris With Your London."

Our campaign featured odd creations made from combinations of London and Paris iconography. Big Ben and Eiffel Tower become the EiffelBen, a Palace Guard and a croissant merge into the Croissard, etc... The ads pointed to GetALittleParis.com, a microsite featuring stop-motion animation where users can entertain themselves by creating their own London/Paris mashups as well as find information about Eurostar and how to purchase tickets.



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