Description

Old Style Pilsner is a beer thatís only sold in Western Canada. And its loyal drinkers have become almost violently attached to their beerís odd label Ė an illustrated scene of a beautiful green valley filled with an eclectic mix of vehicles and characters including rabbits, monks, a stagecoach, and big yellow bi-plane. And twice in their history, Pilsner actually tried to change their label Ė and twice it lead to catastrophic results. So, this video is Pilsnerís mea culpa to its ardent fans. Itís a re-affirmation of that classic western adage ďif it ainít broke, donít fix it.Ē



 View video