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Koodo Mobile Reshapes The Category

With a stripped down approach to mobility – just talk and text, Koodo offered consumers the chance to pay for only what they want and need. Our task was to launch the brand nationally and create awareness of our unique value proposition to take a leadership position in the value wireless category in Canada.

Given the media consumption habits of our Gen Y target, we knew a robust interactive presence, including brand, tactical and experiential pieces was key to getting on their radar. And given our limited budget, we knew consistency of messaging across all touchpoints would be crucial to breaking through. Check out the creative samples of how fat-free mobility has swept the nation.