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Snow Days

Eight months into the very successful launch, Koodo Mobile wanted to refresh its spandex clad koodo-ciser campaign for the very critical holiday season. As was the case with early launch, our campaign needed to be disproportionately impactful relative to our investment, tactical enough to communicate the currency of our value proposition and refreshing and irreverent enough to facilitate the word of mouth effect needed to meet aggressive objectives. The holiday campaign leveraged the same visual vocabulary and tonality as the work in market earlier in the year, with the small evolution that now the Koodo-cisers had swapped their spandex for ski suits and winter gear. The campaign featured snowball fights, some timely holiday advice, and TV in the style of ‘follow the bouncing ball’ with Koodo’s take on some classic holiday music, as only Koodo could.