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Harlequin’s Wish for the U.S. Market

Harlequin came to us with a very specific and ambitious task: launch their latest hardcover, Debbie Macomber’s Twenty Wishes, into the top five of The New York Times Best Seller list, the pinnacle of success in the publishing world. Harlequin’s previous highest ranking on The New York Times Best Seller list for a hardcover was #7, for Debbie Macomber’s previous release, Back on Blossom Street.

So how do you get people to engage and experience the feeling you get from reading a good book? We invited women across the country to share their hopes and dreams, in a parallel real-life storyline. These women got engaged and shared their thoughts with others all over the country and even the world, by being asked one very simple question: “If given the chance, what would you wish for?”