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BRIEF

Canadian Tire can help consumers create a more attractive, comfortable backyard with their four themed outdoor furniture collections with coordinated accessories. CT differentiates itself from its competitors with exclusive offerings including La Z Boy furniture.

CHALLENGE

Extend a multimedia advertising campaign by creating an experiential microsite within the Canadian Tire e-commerce site focusing on the “Outdoor Room” product line.

SOLUTION

The stand-alone microsite leverages the different “inside” customer profiles by bringing the seasonal furniture and accessories “outside.” The site features clear and prominent navigation, robust product-based information, and an improved path to purchase. Online banners were introduced after campaign launch to generate awareness and drive click throughs to site.