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Since the Bessies is such a prestigious awards show, it’s been known to breed some jealousy and criticism. Which is what inspired us to create this website to help promote the show. When ad people first arrived at the site, they were told to imagine they had just won a much sought-after Bessie. They then entered their name to find out what seven of the country’s top creative directors had to say about their recent Bessie. After clicking on a creative director, they could hear him/her rant about their win, with their own name crudely inserted into the diatribe (for added insensitivity.) If they could withstand the criticism, they had six more to choose from.