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briefAviva is an insurance company that recognizes people really don’t like insurance companies. Aviva wants to change the way people feel about insurance. SolutionThe integrated campaign launched with TV spots that highlighted peoples’ frustration with insurance. Billboard and transit shelter advertising (in the form of impossible-to-answer survey questions) reinforced this notion of insurance frustration. View Microsite View 160x600 Banner View 728x90 clickable Banner View 728x90 slider Banner View 728x90 Expandable Banner Puppy Screensavers View Spot 1 - cats View Spot 2 - sharks View 160x600 REFRESH BanneR View 300X250 REFRESH Banner View 728x90 REFRESH Banner |