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briefAviva is an insurance company that recognizes people really don’t like insurance companies. Aviva wants to change the way people feel about insurance. SolutionThe integrated campaign launched with TV spots that highlighted peoples’ frustration with insurance. Billboard and transit shelter advertising (in the form of impossible-to-answer survey questions) reinforced this notion of insurance frustration. Insurance Is Hard To Understand On Purpose Insurance Is Always There For You When You Need It How Frustrating Is Insurance? Insurance Gives You A Lot Of Choice? View 160x600 REFRESH BanneR View 300X250 REFRESH Banner View 728x90 REFRESH Banner |