Campaign Description

VISION is Vancouverís highest profile marketing conference. Held every year by the BC Chapter of the American Marketing Association, the event brings in prominent speakers from far and wide to share ideas on inventive branding, creativity, thought leadership and other forward-thinking type stuff. People attend the conference to pick up new knowledge, new ideas and soak up whatever they can. Like a sponge.

So, for this campaign we used a sponge. In the e-mail blast, to get you to download information. In print, to show how you might feel on the day. And online, to help prepare your mind to be highly absorptive, so you can get the most out of the conference when youíre there. After you sign up, of course.