Campaign Description

The greatest extinction since the dinosaurs is happening now. Frogs are disappearing. Unfortunately, barely anyone knows this fact, unless they visit the Vancouver Aquarium’s Frogs Forever? Exhibit. So, as part of a larger campaign including TV, cinema, transit posters, radio ads and web banners, TAXI also created an online game that made people live a frog’s life. We created Frogster.

In Frogster, the player must new avoid obstacles like air pollution, climate change, loss of habitat and chytrid fungus. The game is impossible. Once the player dies, (and he always dies) he’s encouraged to learn more from the Vancouver Aquarium website and exhibit.

 frogster video
 play frogster