microsite

After the “fashion studio,” we built a microsite for Reitmans where our two fashion experts, Armand and Albert, present the key item of the season. Again, our fashion experts ask the customer to choose her silhouette (Women, Encore 14+, or Petites), so that she can be presented with models wearing clothes that reflect who she is. Then, they go through her closet, in a funny way, to get rid of her old clothes. She is then presented with the key item (either the Perfect Cardigan or the City Short) and given suggestions for several ways to wear it (mix-and-match ideas).


View Cardigans En
VIEW SHORTS EN


Fashion studio

This first microsite for Reitmans features our two fashion experts, Armand and Albert, in their fashion studio presenting the Summer Collection. First, our customer is asked to choose her size (Women, Encore 14+, or Petites), so that she can look for the fashion that will really fit her. Then, our fashion experts show several pieces of the Summer Collection, giving her advice on how to wear each piece. This customer has a busy lifestyle, appreciates fashion advice, and searches the site to “pre-shop” before going to the store.


view FASHION STUDIO