View Trailer - Judges begin here please

Campaign Description

The standing joke in creative departments is that copywriters lose the tool they most often need: their stopwatch. So on behalf of Pirate Radio and Television, TAXI created a stopwatch even agency creatives couldn’t lose. Gift boxes were sent to creatives, who opened them to find nothing inside but a message directing them to download a stopwatch widget from Pirate Radio and Television. Once they downloaded the widget, creatives could use three countdown modes, link to the Pirate website and go to a special “Tips” section packed with updated advice from industry veterans on improving scripts. The widget has received an overwhelming response, both domestically and internationally. Most impressive, however, is the fact that countless creatives now rely on Pirate for every script they write.



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 Download the widget for your Mac