motrin

campaign description

Moms have unique kinds of pain. The Motrin “Mom-alogues” campaign is built on this simple truth. From walking in high heels and lugging humongous handbags to carrying 20lb toddlers and pushing them in 30lb strollers; they feel pain differently than men, and for different reasons. This campaign strives to give an authentic voice to these pains… literally.
 
Most of our print and online elements use “direct quotes” from moms talking very plainly about the causes and effects of their unique pain. These animated sequences are a way to add some visual fun to the Mom-alogues and give our customers another new way to connect with this brand and it’s simple promise: We feel your pain.