Koodo Mobile, a youthful brand and one always up for having a little fun, wanted to engage the consumer online to promote its new nationwide calling offer. We chose to spoof “Where’s Waldo” for our interactive banner. With a wacky illustration - an image bigger than the banner itself - the user could move the picture up, down, and side to side to try and find our hidden Koodo-ciser. In the end, it didn’t matter if you found him or not because with Koodo’s new offer, everyone ends up a winner.

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