With a stripped down approach to mobility – just talk and text, Koodo offers consumers the chance to pay for only what they want and need.  Our task was to launch the brand nationally, create awareness through a range of interactive media and take a leadership position in the value wireless category in Canada.

Given the media consumption habits of our Gen Y target, we knew a robust interactive presence, including brand, tactical and experiential pieces was key to getting on their radar. The 4Play Facebook application allowed players to use the currency of our talk and text-focused words in a fun way and engage with the brand while also spreading the news to their friends and network.

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