Since the fall collections tend to reveal the trends for the next year, fashionistas consider it is the most anticipated and important season. And since the fall 2008 looks were so diverse – from bohemian to futuristic – Holt Renfrew’s fall campaign revealed the season by speaking to a truth of fashion, that clothes help us express ourselves. With the tagline “Every piece has a story,” every element of the campaign demonstrated how a single article of clothing can dramatically change our style and spirits. This animated “Fall Monologue” video is the campaign’s pièce de résistance – as a woman talks, revealing parts of her personality, her clothes react and change to show new fall looks that help express who she is.

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