When your brand position is “Play Starts Now”, you have to do things differently. Such was the case with Fanta, a well-known European beverage that's still relatively under the radar in Canada. It was our job to create some playful buzz.

We placed our interactive, Fanta-branded “Play Puddles” on mall floors across the country. As unsuspecting shoppers stepped on one of the puddles, they made a sound. A boing. A bounce. A playful scream. It was just the kind of thing to add a little spontaneity to their otherwise uneventful shopping day.


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