Campaign Description

Covenant House is a childcare agency which provides shelter to thousands of homeless and runaway youth. The holiday print campaign featured photographs which all seamlessly integrate the shape of a house sheltering a homeless child. The message is clear – it’s easy to give a kid a home. Users were asked to “roll over” the image of a homeless child and watch as it changed to include the shape of a house. Again the message is clear, it doesn’t take much to help give a kid a home.