Campaign Description

In order to reach a target thatís spending more and more time online, this yearís Canadian Tire back to school efforts included a strong web component. This banner campaign used fun games to stealthily introduce the target to the depth of products CT has to offer. The goal was to engage and entertain the audience, while increasing both awareness and the amount of time spent interacting with the brand. Of course, it didnít hurt that we let the player break stuff along the way.