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With 10,000 homeless kids on the streets of Toronto every year, it’s imperative we make people aware of the struggle they face. Part of a larger campaign based on the line “kids don’t plan to live on the street,” these banners were created to attract new donors for Covenant House. We took an approach that people can easily relate to - enticing real estate and the ability to take a ‘virtual tour’ of these places. We attracted eyeballs by calling out scenic live/work spaces in downtown. But instead of a 360 view of a brand new condo, the viewer saw a 360 view of a bleak alley, a bus shelter or a park bench in the hopes of inspiring compassion and understanding for the issue.

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rich media banners