There are over 6.7 million Californians with no health insurance. As the only major provider in favor of universal coverage, Blue Shield of California wanted to help spark a debate about this issue during a politically charged year. We highlighted the issue of the “uncovered” by creating a series of naked statues all posed in pensive and vulnerable positions. Like limited edition art pieces, each had a number etched on the back identifying them as one of the 6.7 million. These statues were brought to live events throughout California These rich media banners were created as a light-hearted, yet respectful way to raise awareness of the “scale” of the problem and drive traffic to our microsite where visitors could learn more and take action.

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